The auction process intimates new buyers and then they are publicly singled out for slowing down the auctions in Arizona. How many of us would want such acclaim as we ventured into a new business? The more important issue is the new buyer’s response to such uncertainty with the auction process. It is our job, to make the new bidder not only feel welcome but made welcome.

There are several ways to ensure a new buyer’s comfort with the auction process. We offer a pre-auction bidding seminar, about fifteen minutes long where we explain in laymen’s terms the verbiage of the auction, how to preview, bidding practices and a quick explanation of our auction rules. For latecomers to the auction we have a brochure that contains the same information as the auction seminar. But then we follow-up with a phone call and extend a personal invitation to attend the next auction. Once they have attended a second auction we send a coupon good towards their next purchase at an auction if they bring a friend of family member.

We must encourage new buyers to attend our auctions in Arizona. The argument could be that an auction firm’s active attraction of new auction buyers may run off the dealers who buy at AZ auction. It is true that dealers are not especially fond of buyers willing to pay retail. But if new buyers are consistently a part of the auction then the dealers learn how to “deal”.

To grow our businesses, grow our revenues and grow our reputations we must welcome each new bidder with the same enthusiasm as we display for each new seller. So I am going to change the close of my day planner to read “What have you done to attract a new buyer today?”

For more information about auctions in Arizona, contact Auction Systems.

If you have been in the auction business for any length of time, you’re certainly comfortable knowing that if you have AZ auctions your buyers will come. And gratefully this is true. But it is the same group of buyers that always show up for that kind of auction. No one new — no new blood. The standard group of buyers is comforting to us because they know the auction procedure and auction rules. New attendees just slow the AZ auction down and make the regular crowd angry because the new bidders are bidding “too much”.

It has almost become second nature to discourage new bidders at AZ auctions. We don’t do this intentionally but we have somehow grown used to the fact that new people have a learning curve, so we just blow past them. For example if an auctioneer is selling choice of five items and a new bidder has the audacity to just purchase one of five items and then needs time to make their choice of the items, the auctioneer gets frustrated and starts to hurry the buyer along.

For more information about AZ auctions, contact Auction Systems.